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But if you’re going to do major renovations, you have to do it between seasons, so, that’s never going to stop, where sports teams are going to try to knock out a whole lot of work in a summer.” “In a perfect world, you’d have more time for planning and preparation in advance of the actual construction. “I don’t have a lot of hair left, and I would have even less if I had to do this often,” he said. It’s not a project schedule the stadium’s general manager, Jay Roberts, would wish upon any of his peers in the venue management world. T he Denver Broncos finished what was estimated to be approximately two years’ worth of work on Empower Field at Mile High during this past offseason, despite hosting nine events. “To be able to bring the Monster Jam World Finals next year is going to be a landmark event for us.To successfully complete multiple renovation projects in one offseason in an active summer, the Broncos had the crane located outside the stadium instead of on the field. “That venue is one of the most world-class venues that I’ve ever been to,” Dalsing said. Being in the shadows of Tinseltown provides another major opportunity to elevate Monster Jam’s profile. While Monster Jam packed up, and cleaned up, from its show in Nashville, you couldn’t blame Dalsing and others at Feld Entertainment for looking ahead to May 18, 2024, when the World Finals head to California’s SoFi Stadium. Monster Jam has staged shows on every continent except Antarctica.
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Monster Jam produces nearly 400 events each year in America, plus 15-20 international events. This season, Monster Jam content airs on MAV TV.įew sports properties can boast so many shows. Licensing partners include the likes of Spin Master, Lego, Igloo, Sakura skateboards and scooters, and Fathead. Monster Jam has attracted key nonendemic sponsors such Great Clips, Target, Texas Roadhouse, Chick-fil-A and Walmart.
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More than a half-dozen of the drivers are women. At the same time, the production has worked to boost the diversity of its fan base so that now it’s split nearly 50/50 between men and women. The push toward families has built generational support for Monster Jam. “The people we invite out who don’t know what Monster Jam is or may be attending for the first time, one of the first things we hear is ‘we didn’t know it is such a competitive sport,’” he said.
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Each Monster Jam truck is approximately 10.5 feet tall, 12.5 feet wide and 17 feet long, and weighs 12,000 pounds.Įvents feature racing and trick competitions, and Dalsing is quick to point out to newcomers that this isn’t professional wrestling on wheels, despite having trucks named Grave Digger, Max-D, Zombie and Megalodon. Pre-event pit parties give fans a chance to meet drivers and see the trucks up close. For regular touring events, tickets range from only $20 to $45. While Monster Jam’s World Finals included premium inventory such as $300 VIP packages, other tickets went for $50 to $150. and Barnum & Bailey circus (purchased by company founder Irvin Feld in 1967), Disney on Ice, Monster Energy AMA Supercross, Marvel Universe Live, and the Jurassic World Live Tour.Ī key mantra throughout the productions is to provide affordable ticket pricing that keeps families in mind. In addition to Monster Jam (acquired in 2008), the Palmetto, Fla.-based company owns Ringling Bros. Jude Children’s Research Hospital.įamily-friendly productions are right in Feld Entertainment’s wheelhouse.
The Sunday afterward featured a charity golf tournament at Topgolf to raise money for St. On the Thursday leading up to the event, the monster trucks paraded down Nashville’s honky-tonk-infused Broadway.
Monster Jam goes especially big for the World Finals. It’s part of a recent strategy to rotate the host city for the World Finals so people throughout the country will have a better chance to attend. The latest effort to get in front of more people came July 1, when Monster Jam held its World Finals in Nashville’s Nissan Stadium in front of more than 50,000 spectators. “It’s fun for the kids to see their toys come to life, but it’s fun for the adults because it’s a huge motorsport and you see unexpected stuff that you’ll never see live again,” said Jayme Dalsing, Monster Jam senior director of global operations. Still, Feld Entertainment continues to step up efforts to get more people to see Monster Jam and the circuit’s high-flying, dirt-slinging behemoths.
Feld Entertainmentįor something as big as a monster truck, it’s tough to stay under the radar.
More than 50,000 people packed into Nashville’s Nissan Stadium to watch the Monster Jam World Finals on July 1.
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